The reality of digital content (lose the cookie, lose the fortune?)
A magazine with a million subscribers might spend more than a million dollars to deliver a single issue to its subscribers. A million dollars spent on postage, printing, subscription sales, fulfillment, ad sales, sub rights and more. I wouldn't be...The reality of digital content (lose the cookie, lose the fortune?) is a post from: RoosterMoon Publishing
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When a freelancer changes the game
Often, businesses hire freelancers (writers, photographers, process consultants, trainers) to solve a specific problem for the lowest possible cost. And a good freelancer at the right price is often the right approach. Sometimes, though, you spend more and get something...When a freelancer changes the game is a post from: RoosterMoon Publishing
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Finding your brand essence
I got an email from someone who had hired a consulting firm to help his company find their true brand selves. They failed. He failed. He asked me if I could recommend a better one. My answer: The problem isn't...Finding your brand essence is a post from: RoosterMoon Publishing
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Fear of philanthropy (avert your eyes)
Peter Singer is famous for posing a stunningly difficult question, paraphrased as, "If you are walking by a pond and you see a child drowning, do you save her? What if it means ruining a very fancy pair of Italian...Fear of philanthropy (avert your eyes) is a post from: RoosterMoon Publishing
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What you can learn from a lousy teacher…
If you have a teacher (of any sort) that you cannot please, that you cannot learn from, that is unwilling to take you where you need to go because he is defending the status quo and demonstrates your failure on...What you can learn from a lousy teacher… is a post from: RoosterMoon Publishing
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I’m mad at everyone
No, not you. Not anyone in particular, actually. I'm angry at the idea of 'everyone' and what they want and what they say. Everyone says you should do your site and your online presence a certain way. Everyone is upset...I’m mad at everyone is a post from: RoosterMoon Publishing
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Let’s spend a (very leveraged) week together
For a year, people have been asking for a sequel to the free alternative MBA program I ran in early 2009. Here it is. Like the last one, it is also free, but it's different, so please read on for...Let’s spend a (very leveraged) week together is a post from: RoosterMoon Publishing
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SFW
Everybody knows what NSFW means. It's not safe for work if a link contains misogynistic videos, or various curse words or insane prattling sure to upset the boss and your co-workers. But what about safe for work? Have we thought...SFW is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.Books you don’t need in a place you can’t find
David points us to the Montague Bookmill. This is the bookstore of the future, because it's not a business trying to maximize growth and ROI. No, it's a place, an attitude, an approach to an afternoon. They don't sell every...Books you don’t need in a place you can’t find is a post from: RoosterMoon Publishing
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Driveby culture and the endless search for wow
The net has spawned two new ways to create and consume culture. The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press,...Driveby culture and the endless search for wow is a post from: RoosterMoon Publishing
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