Deniability
How much of the time you invest in a project is spent preparing excuses, creating insurance, seeking deniability and covering your ass just in case things go poorly in the end? At some point, that effort becomes so great you...Deniability is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.Get in Touch With The Future
An interesting thing is happening lately, and it’s giving me a lot of fodder. I wanted to share a few opinions with you. First off, as you know I love predictions and making some of my own. For example, I wrote a controversial white paper several years ago, called “The Death of The Salesletter.” In it, [...]Get in Touch With The Future is a post from: RoosterMoon Publishing
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How to Become a Recognized Authority
Next month (in mid-April), I’ll be speaking at Armand Morin’s Authority Event in Charlotte, North Carolina, which is part of the Brave The Wave series of specialized events. (And yes, that website was designed and the copy written by yours truly. And yes, those are my affiliate links.) Of course, Armand will be speaking mostly, [...]How to Become a Recognized Authority is a post from: RoosterMoon Publishing
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Superior Value Equals Superior Sales
If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from mechanics. However, here’s an interesting scenario. Let’s say your car broke down at the worst possible time, [...]Superior Value Equals Superior Sales is a post from: RoosterMoon Publishing
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