Do you have a media channel strategy? (You should.)
Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing
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Giving away a magician’s secrets
Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what...Giving away a magician’s secrets is a post from: RoosterMoon Publishing
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There is no tribe of normal
People don't coalesce into active and committed tribes around the status quo. The only vibrant tribes in our communities are the ones closer the edges, or those trying to make change. The center is large, but it's not connected. If...There is no tribe of normal is a post from: RoosterMoon Publishing
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Cannibalism and spam
So, these two cannibals are eating a clown, and one says to the other, "does this taste funny to you?" We don't often have conversations about cannibalism. We don't trade recipes or talk about health issues. That's because it's off...Cannibalism and spam is a post from: RoosterMoon Publishing
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Secrets of the biggest selling launch ever
Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...Secrets of the biggest selling launch ever is a post from: RoosterMoon Publishing
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Are Product Launches Peddling For Profits?
After participating in a recent product launch (something I very rarely do), our Platinum Group was discussing the issue and I wanted to share those insights with you. Considering the recent hysteria behind the massive Apple iPad launch, it got me thinking about how most Internet marketers conduct their product launches. Most of them work because they’re [...]Are Product Launches Peddling For Profits? is a post from: RoosterMoon Publishing
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