Do you have a media channel strategy? (You should.)
Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing
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Secrets of the biggest selling launch ever
Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...Secrets of the biggest selling launch ever is a post from: RoosterMoon Publishing
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Maybe you need new friends
Real world friends are hard to find and hard to change. But virtual friends? If your online friends aren't egging you on... If your online friends don't spread the word about the work you're doing... If your online friends aren't...Maybe you need new friends is a post from: RoosterMoon Publishing
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Viral growth trumps lots of faux followers
Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible. A lot of these fans and followers are faux. Sunny day friends....Viral growth trumps lots of faux followers is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.The relentless search for “tell me what to do”
If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing
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Strangers, Critics, Friends or Fans
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing
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