Do you have a media channel strategy? (You should.)
Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing
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Empty your library
If you've read one of my books, thanks. I write them to be read, so without you, it would be a pointless exercise. I'm asking a favor: Would you give your copy (or lend, I'm fine either way) of Linchpin...Empty your library is a post from: RoosterMoon Publishing
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Publishing books to make money…
is a little like hanging out in a singles bar if you want to get married. It might work, but there are way better ways to accomplish your goal. If you love writing or making music or blogging or any...Publishing books to make money… is a post from: RoosterMoon Publishing
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Driveby culture and the endless search for wow
The net has spawned two new ways to create and consume culture. The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press,...Driveby culture and the endless search for wow is a post from: RoosterMoon Publishing
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Helping spread the word
Since Linchpin was published six weeks ago, I've gotten some terrific email. Most of it is about individuals who used the ideas in the book to instigate a process of self-reinvention or validation. Some of the best mail, though, has...Helping spread the word is a post from: RoosterMoon Publishing
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TEDthink
Can you factor this? If you're like most people, you get a little queasy at the thought. And when you were in tenth grade, you surely wondered why they were bothering you. (the answer is (x-2) times (x-2), in case...TEDthink is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.Linchpin videos (first in a series)
We're traveling around, finding interesting people and asking them to riff for a minute or two about what makes someone indispensable. Kicking off the weekly series is Gary Vee. Click the picture to view it. We'll do four for February...Linchpin videos (first in a series) is a post from: RoosterMoon Publishing
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What’s expected vs. what’s amazing
I visited a favorite restaurant last week, a place that, alas, I hadn't been to in months. The waiter remembered that I don't like cilantro. Unasked, she brought it up. Incredible. This was uncalled for, unnecessary and totally delightful. Scott...What’s expected vs. what’s amazing is a post from: RoosterMoon Publishing
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The difference between a bonus and free
Free is something you get, no matter what. A bonus is something you get as an add-on when you purchase something, or trade your attention. The purpose of free is to spread the word, alert the universe and generate interest....The difference between a bonus and free is a post from: RoosterMoon Publishing
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Why write a book?
If you've never written a non-fiction book, there are a lot of reasons why you might want to. It organizes your thoughts. It's a big project worthy of your attention. Noted. But once you've written a book, it's not clear...Why write a book? is a post from: RoosterMoon Publishing
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