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Do you have a media channel strategy? (You should.)

RoosterMoon Publishing — Tue, 11 May 2010 06:10:48 +0000

Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....

Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing

Micro magazines and a future of media Does anyone read Time or Newsweek (being sold to anyone...
The 2.0 media tour [I'll be updating this post all day, just fyi, click...
Using Video For Link Building As Tania says in her video above, videos can...

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Empty your library

RoosterMoon Publishing — Mon, 26 Apr 2010 11:19:29 +0000

If you've read one of my books, thanks. I write them to be read, so without you, it would be a pointless exercise. I'm asking a favor: Would you give your copy (or lend, I'm fine either way) of Linchpin...

Empty your library is a post from: RoosterMoon Publishing

Helping spread the word Since Linchpin was published six weeks ago, I've gotten some...
The future of the library What should libraries do to become relevant in the digital...
Why write a book? If you've never written a non-fiction book, there are a...

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Publishing books to make money…

RoosterMoon Publishing — Thu, 01 Apr 2010 11:13:01 +0000

is a little like hanging out in a singles bar if you want to get married. It might work, but there are way better ways to accomplish your goal. If you love writing or making music or blogging or any...

Publishing books to make money… is a post from: RoosterMoon Publishing

Books you don’t need in a place you can’t find David points us to the Montague Bookmill. This is the...
Helping spread the word Since Linchpin was published six weeks ago, I've gotten some...
How to Become a Recognized Authority Next month (in mid-April), I’ll be speaking at Armand Morin’s...

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Driveby culture and the endless search for wow

RoosterMoon Publishing — Mon, 22 Mar 2010 18:29:02 +0000

The net has spawned two new ways to create and consume culture. The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press,...

Driveby culture and the endless search for wow is a post from: RoosterMoon Publishing

Using Video For Link Building As Tania says in her video above, videos can...
The relentless search for “tell me what to do” If you've ever hired or managed or taught, you know...
In search of customer intimacy Many brands want deep and long-lasting relationships with their customers....

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Helping spread the word

RoosterMoon Publishing — Fri, 12 Mar 2010 06:22:01 +0000

Since Linchpin was published six weeks ago, I've gotten some terrific email. Most of it is about individuals who used the ideas in the book to instigate a process of self-reinvention or validation. Some of the best mail, though, has...

Helping spread the word is a post from: RoosterMoon Publishing

Why write a book? If you've never written a non-fiction book, there are a...
The difference between a bonus and free Free is something you get, no matter what. A bonus...
Update on the early Linchpin citizen reviewers Last month, I offered readers who wanted to review my...

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TEDthink

RoosterMoon Publishing — Fri, 12 Feb 2010 04:01:13 +0000

Can you factor this? If you're like most people, you get a little queasy at the thought. And when you were in tenth grade, you surely wondered why they were bothering you. (the answer is (x-2) times (x-2), in case...

TEDthink is a post from: RoosterMoon Publishing

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Linchpin videos (first in a series)

RoosterMoon Publishing — Mon, 08 Feb 2010 08:57:20 +0000

We're traveling around, finding interesting people and asking them to riff for a minute or two about what makes someone indispensable. Kicking off the weekly series is Gary Vee. Click the picture to view it. We'll do four for February...

Linchpin videos (first in a series) is a post from: RoosterMoon Publishing

Update on the early Linchpin citizen reviewers Last month, I offered readers who wanted to review my...
Why write a book? If you've never written a non-fiction book, there are a...
The difference between a bonus and free Free is something you get, no matter what. A bonus...

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What’s expected vs. what’s amazing

RoosterMoon Publishing — Fri, 05 Feb 2010 05:10:27 +0000

I visited a favorite restaurant last week, a place that, alas, I hadn't been to in months. The waiter remembered that I don't like cilantro. Unasked, she brought it up. Incredible. This was uncalled for, unnecessary and totally delightful. Scott...

What’s expected vs. what’s amazing is a post from: RoosterMoon Publishing

Why write a book? If you've never written a non-fiction book, there are a...

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The difference between a bonus and free

RoosterMoon Publishing — Wed, 03 Feb 2010 11:18:29 +0000

Free is something you get, no matter what. A bonus is something you get as an add-on when you purchase something, or trade your attention. The purpose of free is to spread the word, alert the universe and generate interest....

The difference between a bonus and free is a post from: RoosterMoon Publishing

Why write a book? If you've never written a non-fiction book, there are a...
Free inspiration and insight The Lemonade movie is so professional, engaging and inspiring that...
Update on the early Linchpin citizen reviewers Last month, I offered readers who wanted to review my...

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Why write a book?

RoosterMoon Publishing — Thu, 28 Jan 2010 18:40:34 +0000

If you've never written a non-fiction book, there are a lot of reasons why you might want to. It organizes your thoughts. It's a big project worthy of your attention. Noted. But once you've written a book, it's not clear...

Why write a book? is a post from: RoosterMoon Publishing

Write Magnetic Headlines With These 7 Tips I already talked a lot about headlines. There are quite...
Update on the early Linchpin citizen reviewers Last month, I offered readers who wanted to review my...
The difference between a bonus and free Free is something you get, no matter what. A bonus...

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