Secrets of the biggest selling launch ever
Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...Secrets of the biggest selling launch ever is a post from: RoosterMoon Publishing
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Once in a lifetime
This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or... should it be a remarkable, memorable, over the top, a tell-your-friends event? The answer...Once in a lifetime is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.Viral growth trumps lots of faux followers
Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible. A lot of these fans and followers are faux. Sunny day friends....Viral growth trumps lots of faux followers is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.The relentless search for “tell me what to do”
If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing
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Strangers, Critics, Friends or Fans
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing
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