Secrets of the biggest selling launch ever

April 14, 2010 by RoosterMoon Publishing · Leave a Comment
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Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...

Secrets of the biggest selling launch ever is a post from: RoosterMoon Publishing

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Once in a lifetime

February 25, 2010 by RoosterMoon Publishing · Leave a Comment
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This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or... should it be a remarkable, memorable, over the top, a tell-your-friends event? The answer...

Once in a lifetime is a post from: RoosterMoon Publishing

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Viral growth trumps lots of faux followers

February 18, 2010 by RoosterMoon Publishing · Leave a Comment
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Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible. A lot of these fans and followers are faux. Sunny day friends....

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The relentless search for “tell me what to do”

February 8, 2010 by RoosterMoon Publishing · Leave a Comment
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If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...

The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing

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Strangers, Critics, Friends or Fans

January 31, 2010 by RoosterMoon Publishing · Leave a Comment
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The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...

Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing

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Blanco Fire Department Fish Fry

April 3, 2008 by Blanco-Texas.com Site Blog · Leave a Comment
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Let the fire department and friends fix dinner for you this Saturday! Our own Blanco Fire and Rescue gets a lot of its operating funds from their annual fish fry. Come on out, put some money in the pot, and enjoy.