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Secrets of the biggest selling launch ever

RoosterMoon Publishing — Wed, 14 Apr 2010 18:36:48 +0000

Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...

Secrets of the biggest selling launch ever is a post from: RoosterMoon Publishing

Open buying and open selling If I can sell you something without a sales call...
There is no tribe of normal People don't coalesce into active and committed tribes around the...
Strangers, Critics, Friends or Fans The work you do when you spread the word or...

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Once in a lifetime

RoosterMoon Publishing — Thu, 25 Feb 2010 14:28:45 +0000

This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or... should it be a remarkable, memorable, over the top, a tell-your-friends event? The answer...

Once in a lifetime is a post from: RoosterMoon Publishing

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Viral growth trumps lots of faux followers

RoosterMoon Publishing — Fri, 19 Feb 2010 00:54:40 +0000

Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible. A lot of these fans and followers are faux. Sunny day friends....

Viral growth trumps lots of faux followers is a post from: RoosterMoon Publishing

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The relentless search for “tell me what to do”

RoosterMoon Publishing — Mon, 08 Feb 2010 21:31:48 +0000

If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...

The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing

In search of customer intimacy Many brands want deep and long-lasting relationships with their customers....

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Strangers, Critics, Friends or Fans

RoosterMoon Publishing — Sun, 31 Jan 2010 20:31:46 +0000

The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...

Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing

Random rules for ideas worth spreading If you've got an idea worth spreading, I hope you'll...
First, organize 1,000 Kevin Kelly really changed our thinking with his post about...
We were waiting for you If the tooth fairy didn't exist, we'd probably have to...

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Blanco Fire Department Fish Fry

Blanco-Texas.com Site Blog — Thu, 03 Apr 2008 14:28:11 +0000

Let the fire department and friends fix dinner for you this Saturday! Our own Blanco Fire and Rescue gets a lot of its operating funds from their annual fish fry. Come on out, put some money in the pot, and enjoy.