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How to Capture and Captivate Attention

RoosterMoon Publishing — Tue, 23 Feb 2010 20:36:09 +0000

One morning, you go into your mailbox and discover there’s an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what’s inside, put on your reading glasses, unfold the letter, and begin to read the contents. After completing all of these steps, you [...]

How to Capture and Captivate Attention is a post from: RoosterMoon Publishing

Write Magnetic Headlines With These 7 Tips I already talked a lot about headlines. There are quite...
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The Greatest Marketing Secret of All Time I wrote this article way back in 1998. It seems...

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Superior Value Equals Superior Sales

RoosterMoon Publishing — Fri, 12 Feb 2010 04:01:13 +0000

If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from mechanics. However, here’s an interesting scenario. Let’s say your car broke down at the worst possible time, [...]

Superior Value Equals Superior Sales is a post from: RoosterMoon Publishing

Carve Your Niche By Dominating One I was recently interviewed by a print magazine about how...
How to Negotiate Better Copywriting Fees After reading some of my articles on how to find...
Tangibilize Your Copy To Increase Response I remember 10 years ago. In the wake of rumored...

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Making art

RoosterMoon Publishing — Sat, 30 Jan 2010 02:57:43 +0000

My definition of art contains three elements: Art is made by a human being. Art is created to have an impact, to change someone else. Art is a gift. You can sell the souvenir, the canvas, the recording... but the...

Making art is a post from: RoosterMoon Publishing

No, everything is not going to be okay It's natural to seek reassurance. Most of us want to...

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Why write a book?

RoosterMoon Publishing — Thu, 28 Jan 2010 18:40:34 +0000

If you've never written a non-fiction book, there are a lot of reasons why you might want to. It organizes your thoughts. It's a big project worthy of your attention. Noted. But once you've written a book, it's not clear...

Why write a book? is a post from: RoosterMoon Publishing

Write Magnetic Headlines With These 7 Tips I already talked a lot about headlines. There are quite...
Update on the early Linchpin citizen reviewers Last month, I offered readers who wanted to review my...
The difference between a bonus and free Free is something you get, no matter what. A bonus...

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