Invent a holiday
Find an emotion that needs social approval in order to be easily expressed. Hook it into something you sell or do. Discover other organizations that would benefit from the holiday as much as you would. Voila! Mother's Day/Valentine's Day/Festivus/New Year's....Invent a holiday is a post from: RoosterMoon Publishing
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Strangers, Critics, Friends or Fans
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing
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