Do you have a media channel strategy? (You should.)
Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing
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Giving away a magician’s secrets
Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what...Giving away a magician’s secrets is a post from: RoosterMoon Publishing
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There is no tribe of normal
People don't coalesce into active and committed tribes around the status quo. The only vibrant tribes in our communities are the ones closer the edges, or those trying to make change. The center is large, but it's not connected. If...There is no tribe of normal is a post from: RoosterMoon Publishing
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We can do it
Too often, it seems, this attitude is missing from teams, organizations or the community. It's missing because people are quick to opt out of the 'we' part. "What do you mean, we?" they ask. It's so easy to not be...We can do it is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.The relentless search for “tell me what to do”
If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing
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Linchpin videos (first in a series)
We're traveling around, finding interesting people and asking them to riff for a minute or two about what makes someone indispensable. Kicking off the weekly series is Gary Vee. Click the picture to view it. We'll do four for February...Linchpin videos (first in a series) is a post from: RoosterMoon Publishing
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Strangers, Critics, Friends or Fans
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing
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Welcome to the frustration decade (and the decade of change)
Here are my picks for the two most important trends of the decade we're just starting: Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to...Welcome to the frustration decade (and the decade of change) is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.Welcome to the frustration decade (and the decade of change)
Here are my picks for the two most important trends of the decade we're just starting: Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to...Welcome to the frustration decade (and the decade of change) is a post from: RoosterMoon Publishing
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