SherriStockman.com » Kevin Kelly

Do you have a media channel strategy? (You should.)

RoosterMoon Publishing — Tue, 11 May 2010 06:10:48 +0000

Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....

Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing

Micro magazines and a future of media Does anyone read Time or Newsweek (being sold to anyone...
The 2.0 media tour [I'll be updating this post all day, just fyi, click...
Using Video For Link Building As Tania says in her video above, videos can...

Related posts brought to you by Yet Another Related Posts Plugin.

Giving away a magician’s secrets

RoosterMoon Publishing — Fri, 23 Apr 2010 08:20:36 +0000

Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what...

Giving away a magician’s secrets is a post from: RoosterMoon Publishing

Think like me, agree with me When you're trying to sell your idea, it's natural to...
Secrets of the biggest selling launch ever Apple reports that on the first day they sold more...
First, organize 1,000 Kevin Kelly really changed our thinking with his post about...

Related posts brought to you by Yet Another Related Posts Plugin.

There is no tribe of normal

RoosterMoon Publishing — Wed, 21 Apr 2010 00:06:41 +0000

People don't coalesce into active and committed tribes around the status quo. The only vibrant tribes in our communities are the ones closer the edges, or those trying to make change. The center is large, but it's not connected. If...

There is no tribe of normal is a post from: RoosterMoon Publishing

Everyone’s model of work is a job That's the conclusion of a very long essay on startups...
The reality of digital content (lose the cookie, lose the fortune?) A magazine with a million subscribers might spend more than...

Related posts brought to you by Yet Another Related Posts Plugin.

We can do it

RoosterMoon Publishing — Mon, 15 Mar 2010 14:53:13 +0000

Too often, it seems, this attitude is missing from teams, organizations or the community. It's missing because people are quick to opt out of the 'we' part. "What do you mean, we?" they ask. It's so easy to not be...

We can do it is a post from: RoosterMoon Publishing

No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

The relentless search for “tell me what to do”

RoosterMoon Publishing — Mon, 08 Feb 2010 21:31:48 +0000

If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...

The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing

In search of customer intimacy Many brands want deep and long-lasting relationships with their customers....

Related posts brought to you by Yet Another Related Posts Plugin.

Linchpin videos (first in a series)

RoosterMoon Publishing — Mon, 08 Feb 2010 08:57:20 +0000

We're traveling around, finding interesting people and asking them to riff for a minute or two about what makes someone indispensable. Kicking off the weekly series is Gary Vee. Click the picture to view it. We'll do four for February...

Linchpin videos (first in a series) is a post from: RoosterMoon Publishing

Update on the early Linchpin citizen reviewers Last month, I offered readers who wanted to review my...
Why write a book? If you've never written a non-fiction book, there are a...
The difference between a bonus and free Free is something you get, no matter what. A bonus...

Related posts brought to you by Yet Another Related Posts Plugin.

Strangers, Critics, Friends or Fans

RoosterMoon Publishing — Sun, 31 Jan 2010 20:31:46 +0000

The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...

Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing

Random rules for ideas worth spreading If you've got an idea worth spreading, I hope you'll...
First, organize 1,000 Kevin Kelly really changed our thinking with his post about...
We were waiting for you If the tooth fairy didn't exist, we'd probably have to...

Related posts brought to you by Yet Another Related Posts Plugin.

Welcome to the frustration decade (and the decade of change)

RoosterMoon Publishing — Sat, 09 Jan 2010 11:37:59 +0000

Here are my picks for the two most important trends of the decade we're just starting: Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to...

Welcome to the frustration decade (and the decade of change) is a post from: RoosterMoon Publishing

No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Welcome to the frustration decade (and the decade of change)

RoosterMoon Publishing — Wed, 06 Jan 2010 21:43:31 +0000

Welcome to the frustration decade (and the decade of change) is a post from: RoosterMoon Publishing

First, organize 1,000 Kevin Kelly really changed our thinking with his post about...

Related posts brought to you by Yet Another Related Posts Plugin.