No new customers

May 7, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
What if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new viewers? How would that change what you do all day and how you spend...

No new customers is a post from: RoosterMoon Publishing

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Pennies and dollars

February 22, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
"Watch the pennies and the dollars will take care of themselves." I'm not sure this is true. In fact, I'm pretty sure that if you watch the dollars, you don't have to worry so much about pennies. Big brands don't...

Pennies and dollars is a post from: RoosterMoon Publishing

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Free inspiration and insight

February 3, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
The Lemonade movie is so professional, engaging and inspiring that you've probably already seen it. If not, here it is. Todd Sattersten has written a free ebook about pricing that's well worth the time it takes to review. It will...

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The difference between a bonus and free

February 3, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
Free is something you get, no matter what. A bonus is something you get as an add-on when you purchase something, or trade your attention. The purpose of free is to spread the word, alert the universe and generate interest....

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