Becoming a bus company
We all have a vision of the typical bus company, slowly moving people from place to place, going through the motions and showing a lot of fatigue. Some of the elements that make an organization feel like a bus company:...Becoming a bus company is a post from: RoosterMoon Publishing
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Giving away a magician’s secrets
Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what...Giving away a magician’s secrets is a post from: RoosterMoon Publishing
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How to buy a house
Actually, how to think about buying a house. You don't see a lot of ads trying to sell you on spending too much money on a house. It's more subtle than that. The marketing is all around us, and has...How to buy a house is a post from: RoosterMoon Publishing
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Secrets of the biggest selling launch ever
Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...Secrets of the biggest selling launch ever is a post from: RoosterMoon Publishing
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Breaking news
I don't know if you've noticed, but there seems to be a lot more breaking news than there used to be. The thing is, there's no more news, just more breaking. If news is stuff I need to know, want...Breaking news is a post from: RoosterMoon Publishing
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Telling a story on the label
Here's a $20 bottle of soap. Functionally identical to a $3 bottle, so what's the $17 for? Let's assume the people buying it aren't stupid. What are they paying $17 for? A story. A feeling. A souvenir of a shopping...Telling a story on the label is a post from: RoosterMoon Publishing
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Driveby culture and the endless search for wow
The net has spawned two new ways to create and consume culture. The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press,...Driveby culture and the endless search for wow is a post from: RoosterMoon Publishing
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Open buying and open selling
If I can sell you something without a sales call or expensive ad campaign, I can sell it cheaper. If you want to buy a business development relationship but you're not willing to negotiate, do contracts and invest a lot...Open buying and open selling is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.Viral growth trumps lots of faux followers
Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible. A lot of these fans and followers are faux. Sunny day friends....Viral growth trumps lots of faux followers is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.The relentless search for “tell me what to do”
If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing
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