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Becoming a bus company

RoosterMoon Publishing — Wed, 14 Jul 2010 23:00:19 +0000

We all have a vision of the typical bus company, slowly moving people from place to place, going through the motions and showing a lot of fatigue. Some of the elements that make an organization feel like a bus company:...

Becoming a bus company is a post from: RoosterMoon Publishing

When in doubt, disaggregate The typical American buys precisely one book a year. Ouch....
It’s easier to teach compliance than initiative Compliance is simple to measure, simple to test for and...
We can do it Too often, it seems, this attitude is missing from teams,...

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Giving away a magician’s secrets

RoosterMoon Publishing — Fri, 23 Apr 2010 08:20:36 +0000

Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what...

Giving away a magician’s secrets is a post from: RoosterMoon Publishing

Think like me, agree with me When you're trying to sell your idea, it's natural to...
Secrets of the biggest selling launch ever Apple reports that on the first day they sold more...
First, organize 1,000 Kevin Kelly really changed our thinking with his post about...

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How to buy a house

RoosterMoon Publishing — Wed, 21 Apr 2010 00:06:36 +0000

Actually, how to think about buying a house. You don't see a lot of ads trying to sell you on spending too much money on a house. It's more subtle than that. The marketing is all around us, and has...

How to buy a house is a post from: RoosterMoon Publishing

The ubiquity of competition Sure, there are playoffs in football, but competition is everywhere,...

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Secrets of the biggest selling launch ever

RoosterMoon Publishing — Wed, 14 Apr 2010 18:36:48 +0000

Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...

Secrets of the biggest selling launch ever is a post from: RoosterMoon Publishing

Open buying and open selling If I can sell you something without a sales call...
There is no tribe of normal People don't coalesce into active and committed tribes around the...
Strangers, Critics, Friends or Fans The work you do when you spread the word or...

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Breaking news

RoosterMoon Publishing — Sun, 11 Apr 2010 14:03:05 +0000

I don't know if you've noticed, but there seems to be a lot more breaking news than there used to be. The thing is, there's no more news, just more breaking. If news is stuff I need to know, want...

Breaking news is a post from: RoosterMoon Publishing

Breaking This Copywriting Rule Boosts Profits The other day I was asked the following question: “Should...
Writing an Effective Press Release The following information will assist you when writing a news...

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Telling a story on the label

RoosterMoon Publishing — Thu, 01 Apr 2010 11:13:04 +0000

Here's a $20 bottle of soap. Functionally identical to a $3 bottle, so what's the $17 for? Let's assume the people buying it aren't stupid. What are they paying $17 for? A story. A feeling. A souvenir of a shopping...

Telling a story on the label is a post from: RoosterMoon Publishing

Type tells a story If you write it down, we're going to judge it....
The brand, the package, the story and the worldview Madecasse has a lot going for it. It's delicious chocolate....
I don’t feel like it What's it? Why do you need to feel like something...

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Driveby culture and the endless search for wow

RoosterMoon Publishing — Mon, 22 Mar 2010 18:29:02 +0000

The net has spawned two new ways to create and consume culture. The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press,...

Driveby culture and the endless search for wow is a post from: RoosterMoon Publishing

Using Video For Link Building As Tania says in her video above, videos can...
The relentless search for “tell me what to do” If you've ever hired or managed or taught, you know...
In search of customer intimacy Many brands want deep and long-lasting relationships with their customers....

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Open buying and open selling

RoosterMoon Publishing — Fri, 05 Mar 2010 02:29:44 +0000

If I can sell you something without a sales call or expensive ad campaign, I can sell it cheaper. If you want to buy a business development relationship but you're not willing to negotiate, do contracts and invest a lot...

Open buying and open selling is a post from: RoosterMoon Publishing

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Viral growth trumps lots of faux followers

RoosterMoon Publishing — Fri, 19 Feb 2010 00:54:40 +0000

Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible. A lot of these fans and followers are faux. Sunny day friends....

Viral growth trumps lots of faux followers is a post from: RoosterMoon Publishing

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The relentless search for “tell me what to do”

RoosterMoon Publishing — Mon, 08 Feb 2010 21:31:48 +0000

If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...

The relentless search for “tell me what to do” is a post from: RoosterMoon Publishing

In search of customer intimacy Many brands want deep and long-lasting relationships with their customers....

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