Are you an elite?

June 24, 2010 by RoosterMoon Publishing · Leave a Comment
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In the developing world, there's often a sharp dividing line between the elites and everyone else. The elites have money and/or an advanced education. It's not unusual to go to the poorest places on earth and find a small cadre...

Are you an elite? is a post from: RoosterMoon Publishing

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Bad behavior

May 8, 2010 by RoosterMoon Publishing · Leave a Comment
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Bad behavior and irrational decisions are almost always caused by fear. If you want to change the behavior, address the fear. And yet we don't. Instead, we impose an embargo or throw someone in prison. We put a letter in...

Bad behavior is a post from: RoosterMoon Publishing

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Consumer debt is not your friend

May 6, 2010 by RoosterMoon Publishing · Leave a Comment
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Here's a simple MBA lesson: borrow money to buy things that go up in value. Borrow money if it improves your productivity and makes you more money. Leverage multiplies the power of your business because with leverage, every dollar you...

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The paralysis of unlimited opportunity

May 2, 2010 by RoosterMoon Publishing · Leave a Comment
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There aren't just a few options open to you, there are thousands (or more). You can spend your marketing money in more ways than ever, live in more places while still working electronically, contact different people, launch different initiatives, hire...

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8 things I wish everyone knew about email

April 27, 2010 by RoosterMoon Publishing · Leave a Comment
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Change your settings so that email from you has a name, your name, not a blank or some unusual characters, in the from field. (ask a geek or IT person for help if you don't know how). Change your settings...

8 things I wish everyone knew about email is a post from: RoosterMoon Publishing

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Quid pro quo (santa math)

April 26, 2010 by RoosterMoon Publishing · Leave a Comment
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Walk up to the falafel stand and hand the guy $3. He hands you a falafel, no onions. This for that. Something for something. The time between surrendering the money and getting the sandwich is tiny. You gave him something,...

Quid pro quo (santa math) is a post from: RoosterMoon Publishing

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The inefficiency of the all call

April 24, 2010 by RoosterMoon Publishing · Leave a Comment
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Back when companies had offices, there was a button on the phone labeled "all call". It allowed you to page every speaker in the entire building at once. "Tom P., you have a package at the front desk!" It was...

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Publishing books to make money…

April 1, 2010 by RoosterMoon Publishing · Leave a Comment
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is a little like hanging out in a singles bar if you want to get married. It might work, but there are way better ways to accomplish your goal. If you love writing or making music or blogging or any...

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Creating the list

March 14, 2010 by RoosterMoon Publishing · Leave a Comment
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...is not the same as obeying the list. Do you make the list you check off, follow and work on every day? When does it get made? Who approves it? Do you identify tasks or perform them? If you had...

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Spring reading list–big ideas for idea people

March 11, 2010 by RoosterMoon Publishing · Leave a Comment
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Readers have told me that they enjoy my off-the-wall book lists. Here's another. Science fiction, Tom Peters, Krista Tippett and even a book for touring musicians. Enjoy them. And don't forget it's okay to share books. They don't wear out.

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