Once in a lifetime

This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or... should it be a remarkable, memorable, over the top, a tell-your-friends event? The answer...

Once in a lifetime is a post from: RoosterMoon Publishing

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Pennies and dollars

"Watch the pennies and the dollars will take care of themselves." I'm not sure this is true. In fact, I'm pretty sure that if you watch the dollars, you don't have to worry so much about pennies. Big brands don't...

Pennies and dollars is a post from: RoosterMoon Publishing

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