The reality of digital content (lose the cookie, lose the fortune?)
A magazine with a million subscribers might spend more than a million dollars to deliver a single issue to its subscribers. A million dollars spent on postage, printing, subscription sales, fulfillment, ad sales, sub rights and more. I wouldn't be...The reality of digital content (lose the cookie, lose the fortune?) is a post from: RoosterMoon Publishing
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Phoning it in
This was sort of shocking, at least to me: I was talking to a religious leader, someone who runs a congregation. She made it clear to me that on many days, it's just a job. A job like any other,...Phoning it in is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.When I want your opinion, I’ll ask for it
Too many people, when asked for their opinion, dissemble. Instead of giving an opinion, they push back. They ask, What do you think? Did you do any research? Can we do a focus group? What did Will say? There's a...When I want your opinion, I’ll ask for it is a post from: RoosterMoon Publishing
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On Not Playing The Blame Game
Is the Internet marketing industry imploding? I think it is. But if not, it sure seems like it. In fact, it seems to be a sign of the times. For example, we see it with the FTC cracking down on misleading advertisers, Visa and MasterCard closing down merchant accounts for forced continuity billings, and Google permanently [...]On Not Playing The Blame Game is a post from: RoosterMoon Publishing
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