Do you have a media channel strategy? (You should.)
Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing
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The paralysis of unlimited opportunity
There aren't just a few options open to you, there are thousands (or more). You can spend your marketing money in more ways than ever, live in more places while still working electronically, contact different people, launch different initiatives, hire...The paralysis of unlimited opportunity is a post from: RoosterMoon Publishing
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Deniability
How much of the time you invest in a project is spent preparing excuses, creating insurance, seeking deniability and covering your ass just in case things go poorly in the end? At some point, that effort becomes so great you...Deniability is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.“Powerpoint makes us stupid”–these bullets can kill
The US Army reports that misuse of Powerpoint (in other words, using Powerpoint the way most people use it, the way it was designed to be used) is a huge issue. I first wrote a popular short free ebook about...“Powerpoint makes us stupid”–these bullets can kill is a post from: RoosterMoon Publishing
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8 things I wish everyone knew about email
Change your settings so that email from you has a name, your name, not a blank or some unusual characters, in the from field. (ask a geek or IT person for help if you don't know how). Change your settings...8 things I wish everyone knew about email is a post from: RoosterMoon Publishing
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Driveby culture and the endless search for wow
The net has spawned two new ways to create and consume culture. The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press,...Driveby culture and the endless search for wow is a post from: RoosterMoon Publishing
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Wondering around
I stumbled on a great typo last night. "Staff in the lobby were wondering around..." Wandering around is an aimless waste of time. Wondering around, though, that sounds useful. Wondering why this product is the way it is, wondering how...Wondering around is a post from: RoosterMoon Publishing
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Neat resource of vintage ads
Type in a few search terms (like Babies and Airplanes) and out pops one of the millions of ads in this incredible database. Certain to inspire, or possibly just give you fodder for a great presentation.Neat resource of vintage ads is a post from: RoosterMoon Publishing
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Using Video For Link Building
As Tania says in her video above, videos can be fantastic to get the attention of the search engines (Google, Yahoo, etc). Part of the magic is that Google, the largest search engine, owns YouTube, the largest video sharing site. Google seems to be trying to catalog every written word on the planet, and, being Google, [...]Using Video For Link Building is a post from: RoosterMoon Publishing
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