First and never

March 19, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
I met a new addition to the family the other day. She was eleven days old. It was the warmest day of her whole life the day I was there. And she had just eaten her biggest meal ever. Firsts...

First and never is a post from: RoosterMoon Publishing

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Invent a holiday

February 16, 2010 by RoosterMoon Publishing · Leave a Comment
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Find an emotion that needs social approval in order to be easily expressed. Hook it into something you sell or do. Discover other organizations that would benefit from the holiday as much as you would. Voila! Mother's Day/Valentine's Day/Festivus/New Year's....

Invent a holiday is a post from: RoosterMoon Publishing

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Strangers, Critics, Friends or Fans

January 31, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...

Strangers, Critics, Friends or Fans is a post from: RoosterMoon Publishing

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