Do you have a media channel strategy? (You should.)

May 10, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines....

Do you have a media channel strategy? (You should.) is a post from: RoosterMoon Publishing

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Micro magazines and a future of media

May 6, 2010 by RoosterMoon Publishing · Leave a Comment
Filed under: Favorites 
Does anyone read Time or Newsweek (being sold to anyone who will take them) any more? And when they disappear, who will really miss them? The problem is that they are both slow and general. The world, on the other...

Micro magazines and a future of media is a post from: RoosterMoon Publishing

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  2. The reality of digital content (lose the cookie, lose the fortune?) A magazine with a million subscribers might spend more than...
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