No new customers
What if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new viewers? How would that change what you do all day and how you spend...No new customers is a post from: RoosterMoon Publishing
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How to buy a house
Actually, how to think about buying a house. You don't see a lot of ads trying to sell you on spending too much money on a house. It's more subtle than that. The marketing is all around us, and has...How to buy a house is a post from: RoosterMoon Publishing
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The reality of digital content (lose the cookie, lose the fortune?)
A magazine with a million subscribers might spend more than a million dollars to deliver a single issue to its subscribers. A million dollars spent on postage, printing, subscription sales, fulfillment, ad sales, sub rights and more. I wouldn't be...The reality of digital content (lose the cookie, lose the fortune?) is a post from: RoosterMoon Publishing
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When a freelancer changes the game
Often, businesses hire freelancers (writers, photographers, process consultants, trainers) to solve a specific problem for the lowest possible cost. And a good freelancer at the right price is often the right approach. Sometimes, though, you spend more and get something...When a freelancer changes the game is a post from: RoosterMoon Publishing
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Jacqueline Novogratz on recognizing a linchpin
Jacqueline Novogratz on how to recognize a linchpin.Jacqueline Novogratz on recognizing a linchpin is a post from: RoosterMoon Publishing
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more, More, MORE!
Some consumers are short-sighted, greedy and selfish. Extend yourself a little and they'll want a lot. Offer a free drink in the restaurant one night and they're angry that it's not there the next. The nuts in first class weren't...more, More, MORE! is a post from: RoosterMoon Publishing
No related posts. Related posts brought to you by Yet Another Related Posts Plugin.The ubiquity of competition
Sure, there are playoffs in football, but competition is everywhere, we just forget to notice it. There are three hundred photographers looking for work in a particular specialty. One puts a creative commons license on his shots in Flickr and...The ubiquity of competition is a post from: RoosterMoon Publishing
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